![]() Means utilitarian motivation and hedonic motivation have a positive and significant effect on purchasing decisions.While based on the t test that utilitarian motivation variables have a positive but not significant effect because it is that significant values below 0.05. Based on the results of the F test, it shows that the calculated value is 91,407> Ftabel 3.17 and the significant level for the F test is 0,000 <0,05. Utilitarian Motivation and Hedonic Motivation are very important and very influential in making purchasing decisions for iPhone cellphones. Data collection in this study used primary data and secondary data. This research was conducted in October 2018- March 2019. The research subjects were 54 2015-2018 stambuk Management students from the Islamic University of North Sumatra Medan. (3) to determine the effect of utilitarian motivation and hedonic motivation on purchasing decisions of iPhone mobile phones on students of the Faculty of Econimics Management, North Sumatra Islamic University, Medan.The research method used is quantitative research and uses the proportional sampling technique. ![]() (2) to determine the effect of hedonic motivation on purchasing decisions for iPhone mobile phones on students of the Faculty of Economics Management, North Sumatra Islamic University, Medan. This study aims to : (1) to determine the effect of utilitarian motivation on purchasing decisions of iPhone mobile phones on students of the Faculty of Economics Management, North Sumatera Islamic University, Medan. Practical application studies with a focus on sustained behavioral interventions are warranted.The formulation of the problem in this study is as follows: (1) is there any utilitarian motivation effect on purchasing decisions for iPhone mobile phones on students of the Faculty of Economics Management, North Sumatra Islamic University Medan ? (2) is there any effecr of hedonic motivation on the decision to purchase an iPhone handphone on students of the Faculty of Economics Management, North Sumatra Islamic University Medan ? (3) are there any effect of utilitarian motivation and hedonic motivation on purchasing decisions on iPhone mobile phones for students of the Faculty of Economics Management North Sumatra Islamic University Medan ?. The findings support the basic premise of hedonic theory. Affective responses during and after exercise had a relatively negligible relationship with intention, mixed results for self-efficacy, and a reliable correlation with affective judgments about future physical activity. A positive change in the basic affective response during moderate intensity exercise was linked to future physical activity, but postexercise affect had a null relationship. Twenty-four studies met the inclusion criteria. The purpose of this study was to review the published literature regarding whether the affective response to physical activity relates to future physical activity behavior and key motivational constructs.Ī systematic review following PRISMA guidelines was undertaken. Consistent with hedonic theories of behavior, the affective response to physical activity has been posited as an important determinant of future physical activity yet, we are unaware of an overview of evidence regarding this relationship.
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